Saturday, January 5, 2008

Looking inward

I've been reading a book by Malcolm Gladwell called Blink, which is about thinking, how we make decisions in the blink of an eye, and more related to that subject. Last night it discussed something called an IAT test that will analyze how a person thinks unconsciously as opposed to their conscious thoughts--to compare the difference. In other words, as an example, if you consciously think Candidate ______ will be the best president, do you unconsciously think the same?
Harvard University has a series of IAT tests for various subjects. Fascinating. Take a look. The key is to answer questions as fast as you can, before you can analyze and think too consciously.
Here's a link.

Sometimes it's good to know if there are differences in your thoughts, conscious or not. Once aware, there are supposedly ways to get things more in alignment.


Blogger Shanny said...

Oh these IAT tests frustrated me! I took the one related to disabilities and right off the bad didn't like the way that it was set up. I felt like the way that they framed the test really affected the outcome.
By the by, I actually own a copy of Blink (a gift from my sis-in-law) but haven't gotten around to reading it yet. Maybe I'll have to pick it up again.

January 9, 2008 at 10:32 AM  
Blogger Journeyfree said...

I havent tried that one yet--will have to check it out!

I'm halfway through Blink. He also wrote an interesting book called The Tipping Point-worth taking a gander at. :)

January 9, 2008 at 10:48 AM  

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